Action Movie FX is the second-highest-grossing app in the Entertainment category of the App Store and in the top 50 overall. Generating revenue and keeping the app refreshed regularly. The ROI on that effect may be immeasurable, but how much would another MI marketing element have added to the saturation bombing weĪnd of course, Bad Robot has another little business cooking here, so why blow it? Users can upgrade with 99-cent packs of new effects, a tool for Here –- these guys are cool, creative and now mobile-savvy. That may be good enough for Bad Robot, and adding in an easy, predictable pitch for a specific movie might break the indirect messaging already Bad Robot gets the ambient benefit of simply demonstrating its technical prowess in one of the increasingly rare “gotta see this” apps that makes theĭazzled user wonder who the hell made this app. The opportunity to slip in a little promo of Cruise repelling from that Dubai skyscraper After all, here is this platform that is proving to be as popular as most top game apps. I send laser-guided missiles into my desktop stapler regularly.Īs a branding exercise, Action Movie FX might be seen asĪ missed opportunity. Reticule to a tornado, a mass of machine guns, or a ditched helicopter. The iPhone camera and then superimpose (pretty damn seamlessly, I may add) clichéd action sequences - from incoming missiles laying waste to a ground zero that you pinpoint with a target The app allows you to take short video clips with Download the FXNOW App to watch full episodes of your favorite FX and FXX original series and enjoy live TV. Instagram meets Michael Bay - or, well, J.J. One of the best implementations of video editing/overlay techniques I have seen on a smartphone. The app does what Abrams and company actually do best - cool action. And thank God (or the "Eighth Dynamic," as Scientology might have it) - no Tom Cruise. Instead, the company’s Action Movie FX app has been a presence scoring high on the App Store’s Entertainment chart for about a month now. Stream across a broad variety of devices - see the full list below. Throwaway that is clever for all of ten seconds. Download the FXNOW App to watch full episodes of your favorite FX and FXX original series and enjoy live TV. Ghost Protocol" has another "Star Trek" movie coming and the "Person of Interest" TV series now on air.īut the Bad Robot Interactive unit chose not to put out another cheesy movie promo app The talented action movie director and TV producer and owner of the Bad Robot Productions company that just released "Mission Impossible: ACTION MOVIE FX lets you add Hollywood FX to iPhone and iPad movies that YOU shoot SAVE nearly 80 on the MEGA FX PACK and get 20 BLOCKBUSTER FX for 1.99 USD STAR WARS UPDATE includes.
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